Tweens - Children Between the Ages of 9 and 14 are a Buying Poerhouse. How Do You Market to This Group of Kids

Tweens are a buying powerhouse. Perhaps unexpected because they are too young to enter the work force, tweens or tweeners do have dollars to spend and also influence the family's purchasing decision, more than any other age group.

Tween purchasing power is staggering. There are over 21 million of them in the United States and they spend over $43 billion per year. In this digital world we live how do we market to them? Lets take a look at their daily habits. This is the percentage of tweens who spend at least an hour per day at these activities - Online: 83%, Watching TV: 68%, Radio Listening: 29%, Reading magazines: 10%, and Reading Newspapers: 5%. What are their purchasing habits? Among their top purchasing items are makeup and cosmetics, then electronics of course, clothing, and then books. They get their money from allowances or their parents simply supply the money for their purchases. They are greatly influenced by their peers and their purchases. There are 40,000 alpha tweens that directly influence the purchases of 15 to 20 other tweens. They do like passing on information on products to their peers. 

Even though they live in a digital world, they do like receiving traditional mail. Since they spend a great deal of time on the Internet and watching television it is logical that to reach them online and media advertising is still extremely vital when trying to reach the tween market. An integrated marketing plan with numerous touch points, including venue events, in store promotions, point of purchase and media tie-ins is also logical approach to reaching the tween market. Market where they are. They are very brand conscious, and word of mouth is huge. 60% find out about a product through word of mouth.

Barringer Publishing has launched two new exciting children's  books by Dr. Molly Barrow. The reviews are coming in - "These are the kinds of books that parents and teachers as well as kids, have been seeking."

For more information regarding Dr. Barrow and her book, Malia & Teacup - Awesome African Adventure please visit www.drmollybarrow.com and www.maliaandteacup.com.

Barringer Publishing is a full service publishing house, offering cover and inside book design, editing and printing services, Web site design, graphics, illustrations, public relations and marketing for new books.Barringer Publishing is a subsidiary of Schlesinger Advertising & Marketing, a complete service marketing agency since 1986. For more information please visit www.barringerpublishing.com, email to js@barringerpublishing.com or call 239-262-1146