Who hasn't written a book over the past decade and more, that hasn't dreamed of appearing on Oprah and her book list. It is estimated that a single appearance on her show can generate 30,000 sales that day, and sales will continue for a few days after, declining rapidly each day but still maintaining huge profits. The Oprah phenomenon of course, doesn't just apply to book sales and authors, but her book club does seem to be the holy grail for many authors. Getting on the show can be a long and stressful process. One company tried for seven years, finally made it on and sales went through the roof that same day, and yes, of course it was well worth the effort. To get on you need to follow the process they have designed, do not stray from their recommended procedure, any excuse could get you thrown out, and you cant really blame them. Imagine how many inquiries they get daily. When chasing Oprah, whether its a book or another type of product, think about the audience. Are Oprah viewers your target market? Will they be the eventual purchasers of your product? If not, quit chasing Oprah. I have a dear friend who is a wonderful portrait artist. He believes if he gets on Oprah all his financial woes will disappear. He is very wrong. How many of Oprah's fans and her viewing audience will pay $50,000 for a portrait. Even though her audience is huge, they are not his target market.
Barringer Publishing has launched two new exciting children's books by Dr. Molly Barrow. The reviews are coming in - "These are the kinds of books that parents and teachers as well as kids, have been seeking."
For more information regarding Dr. Barrow and her book, Malia & Teacup - Awesome African Adventure please visit www.drmollybarrow.com and www.maliaandteacup.com.
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