How important is a Media Kit? Without a professional looking media kit and without the right contents an author has very little chance of ever reaching their desired goals of appearing on media outlets, impressing corporations or seeking speaking engagements. Its always the content that counts, but the content must be wrapped in a pretty package. Some media representatives may prefer a short query prior to sending the media kit. Even, so you must have the kit ready for the next step which will close the deal. Now, what comprises the media kit? They can be many different shapes and sizes and clever concepts, but what works best is getting to the "deciders" what they want. It needs to be easily filed and fit their system. If not, it will most likely end up in the round file (the trash can). Very simply, here are the pieces you will need. A 9x12 pocket presentation folder that will hold the inserts. The inserts (8.5x11) are: the press release, photo, bio, approximately 10 questions for media to ask you, plus a list of media you have appeared on already, and testimonials. These are the six recommended inserts. Since you have pockets in your folder you can add reviews, the cover of the book and even a dvd of an appearance you made. Put all the inserts in the pockets, add your business card to the pocket slits, place in a 10x13 envelope, or a priority usps box and ship it.
Barringer Publishing has launched two new exciting children's books by Dr. Molly Barrow. The reviews are coming in - "These are the kinds of books that parents and teachers as well as kids, have been seeking."
For more information regarding Dr. Barrow and her book, Malia & Teacup - Awesome African Adventure please visit www.drmollybarrow.com and www.maliaandteacup.com.
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