How Important is Target Marketing a New Book? What About Children's Books?

Target marketing a new book is just as important as target marketing any other product. It is essential to any marketing campaign to first identify your market. The second thing you must do is figure out how to reach the market with the most cost effective, yet effective plan. By narrowing your market, you will not waist dollars on attempting to reach a market that doesn't exist. The market for Children's books is a very interesting market to reach. Who reads the books is not necessarily who decides on the what books are purchased. The decision making process for each age group is different. The adult influence decreases as the child gets older and is reading more advanced books. There are typically four groups of children's books, thus four sets of dynamics that make up the purchasing decision. The decision regarding baby's first books, ages 0-2 is strictly an adult decision, including parents, grandparents, uncles, aunts and friends. Adults cant go wrong with the Pokey Little Puppy. With the next age group 3-5, the child will start to show preferences, so their input is starting to get noticed. Still the same adult group is responsible for the purchases. Adults are comfortable with the Dr. Seuss books as gifts. Things start to change with the next group, ages 6-8, as chapter books become popular and young readers are starting to follow certain authors and will desire to stick with a series. Their influence now is very apparent and they make the majority of the book buying decisions. The age group of the tween is the 9-12 age group and they make the decision, and the adults just need to nod approval. For this group it is very hard for the parents or grandparents to purchase a book without input from the child. 

So who gets targeted for the book purchases, the kids? the parents? the grandparents? Do they all get targeted? As you can see from the purchasing power and how it evolves, each age group needs to be targeted directly.

Barringer Publishing has launched two new exciting children's  books by Dr. Molly Barrow. The reviews are coming in - "These are the kinds of books that parents and teachers as well as kids, have been seeking."

For more information regarding Dr. Barrow and her book, Malia & Teacup - Awesome African Adventure please visit www.drmollybarrow.com and www.maliaandteacup.com.

Barringer Publishing is a full service publishing house, offering cover and inside book design, editing and printing services, Web site design, graphics, illustrations, public relations and marketing for new books.Barringer Publishing is a subsidiary of Schlesinger Advertising & Marketing, a complete service marketing agency since 1986. For more information please visit www.barringerpublishing.com, email to js@barringerpublishing.com or call 239-262-1146