Merchandising a new book really depends on the genre of the book and its appeal. Like the brilliant merchandising of Harry Potter, Dr. Barrow's new book Malia & Teacup - Awesome African Adventure lends itself to a host of marketing items. The Web site for the book, displays a number of wonderful products, including T-shirts for children and adults, hats, tote bags, mouse pads, note pads, and soon to be added, holiday gifts. Each item is emblazoned with one of the fantastic illustrations from the book. The cuteness of the iconic illustration of Malia's tiny dog, Teacup sitting in a teacup is perfect for young girls, moms and grandmas. The fierce looking gorilla is an ideal T-shirt image for boys, dads and grandpas. The book is the first in the series of hilarious adventures of the dynamic duo. A series lends itself beautifully to an online store, as each year a new book is published and the branding of the series continues to grow. The marketing of the book, its imagery and products becomes an industry that caters to the fan base as the popularity of the books expand, like the phenomenal success of the Harry Potter series.
For more information regarding Dr. Barrow and her book, Malia & Teacup - Awesome African Adventure please visit www.drmollybarrow.com and www.maliaandteacup.com.
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